Mattel Exces reveal they want to essentially create a cinematic universe following the success of #Barbie with 14 properties already in active development, including: • Barney • Polly Pocket • Hot Wheels • Magic 8 Ball • UNO • Rock ‘Em Sock ‘Em Robots • Christmas Balloon • Thomas and Friends • American Girl • View Master • Matchbox • Wishbone • Major Matt Mason • Masters of the Universe